The revolving and expanding nature of the internet, communication and technology means that creating new literacies are an integral part in connecting global communities. Through these technological advancements we are forced to continually adapt our skills and practices in an endeavour to transition between these new practices (Lankshear & Knobel). The main purpose of new literacies involves affinity spaces and interaction between people, as they share and critique bodies of work, in an attempt to collaboratively forge a better body of work.
Tumblr is a platform where users can create a page dedicated to whatever they want, allowing them to post messages and pictures so they can express themselves. People can view and communicate with other people’s pages who share similar interests.
I chose a site on tumblr dedicated to Jennifer Lawrence who is a rising star in Hollywood, as she is the centre for much fascination and love on the interest. This could be because she is a good actress who is involved in many comical interviews and mishaps such as her falling over on the red carpet multiple times.
One of the most popular and mainstream new literacies is fan fiction(Lankshear & Knobel) as it has redefined the ways in which fans can communicate and share their appreciation for various films, television shows and novels. Fan fiction often occurs in sci-fi and cult classics shows such as Harry Potter, Star Wars and Lord of the Rings.
One of the more notable genres of fan fiction is that of Doctor Who. It often occurs with cult classics, and doctor who is almost the original cult classic, as it has been running for over 50 years. This particular piece of fan fiction focuses on a single event, and the potential events in a parallel world, as the real show cut the actress and focuses only on the current time timeline with the Doctor.
Coldplay vs Lionel Ritchie ft. Diana Ross “endless yellow”
The creation of mash-ups can serve many purposes; it can be to pay homage to a number of song writers, and showing the respect. It could just be because they intend to make fun f certain artists that they dislike, for amusement. Many Dj’s do it now effectively in order to create whole album’s as they are becoming popular with young people.
Ylvis – The Fox (What Does The Fox Say?)
The nature of the internet means that things can be shared and gain popularity very quickly. For a video to become viral it must be addictive, memorable or visual stimulating so people can watch it multiple times. One of these video’s that has gained huge popularity is a song by a Swedish musician/singer called “what does the fox say”, and it parodies the sounds made by animals, until it reaches the fox, where he decides to make up various lyrics, such as “Wa-pa-pa-pa-pa-pa” and “Joff-tchoff-tchoff-tchoffo-tchoff”. Combined with the infectious rhythm of the song and people dancing with fox masks it is easy to see how it has become viral.
Jenkins, H. (Producer). (2014). Henry Jenkins: Spreadable content makes the consumer king. Pull: How Technology is Changing the Conversation. Retrieved
Lankshear, C., & Knobel, M. (2012). ‘New’literacies: technologies and values. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 9(1), 45-71.